World Summit 2009 Presenters: Michael Hemingway

In 1979, MICHAEL HEMINGWAY joined a start-up Agency owned by Michael Bungey. There he won and worked on Safeway, Wilkinson Sword, Polycell and Scottish and Newcastle Breweries. In 1981, Mike was lured to Collett Dickerson Pearce to work on Hamlet, Heineken, Cinzano, Wrangler, Barclays Bank, British Telecom and Scottish and Newcastle Breweries, again. Duriing that time, he was part of a team that created some of the most famous advertising of the period. In 1985, the other great bastion of British advertisin, Boase Massimi Pollitt, asked Mike to join them. There he worked with Courage, owner of such famous brands as Fosters, Hofmeister, John Smiths and Miller Lite - all award-winning campaings. He also worked on Pimms and Martell Brandy.

In 1989, Grey London asked him to join their management team as Vice Chairman and Client Service Director. After restructuring the Agency's Client Service departments, Mike took over the Bass Breweries and Lee Jeans business, as well as Grey's Procter and Gamble Health and Beauty Care business, launching Cover Girl in the UK and other parts of Europe. He also launched the Laura Biagotti, Hugo Boss and Otto Kern fragrance lines. However, the biggest success of all was the launch of Pantene - a concept developed in London, which led the brand to Worldwide Market Leadership.

In 1995, Mike successfully led the pitch for the Worldwide Mars business. Mike ran the worldwide confectionery division of the $300 million account, based in London. In addition, in between 1995 and 2000, Mike developed and led an Advertising Traning Seminar, sponsored by the Mars Family. This week-long seminar titled, "How to Create Award-Winning Effectve Advertising," was held in many cities around the world, including: Taiwan, Tokyo, Bangkok, Bali, Shanghai, Beijing, Sydney, Los Angeles, New York, Miami, Sao Paulo, London, Paris, Barcelona, Bremen, Warsaw, Prague, Moscow, Kiev, Istanbul, Johannesburg and Harare - just to name a few!!

In June 2000, Mike was invited to join Ogilvy & Mather in New York to work on Kodak as Worldwide Director, based in New York. He led the team that created the successful "Share Moment. Share Life" campaign.

In 2004, Mike took over the WW Dove business, leading the team that created the now famous "Campaign for Real Beauty." This now iconic campaign led to immediate sales increases, whilst pioneering new concepts in "equity innovation" and "new" mass media.

I believe that companies can and will make the fastest difference in the world, for good. Faster than governments.

Companies need to take care of their "triple bottom line" responsibilities: Fiscal. Environmental, Social.

This means they need Brands.
Both Brandhunger and Thirdhunger's objectives are to create more Brands with social responsibility. The more responsible Brands there are, the better we all are.

[Brand Hunger]

[ThirdHunger]