Advertising & Marketing

Institutions commit to things, but at the end of the day it's often one determined person who makes it happen.  In a recent story in digital marketing magazine, Click Z, Zach Rodgers tells the backstory of the "Hopenhagen" campaign as the "Climate Change Ad Campaign That Almost Wasn't" [http://www.clickz.com/3635862].  We all have lived this kind of situation:  in the moment of excitement throngs of well intentioned institutions pledge their support.  This is what happened with "Hopenhagen":  a dozen agenc

Listening to many people around me expressing pessimism, or fear, about the current economic conditions in our country, I think of things my father said to me as I was growing up about dealing with difficulty. He used to say problems brought opportunities, that in the midst of things going wrong there was usually something that was going well. That is a generational attitude, shared by many people the age of my father. Perhaps it is now an attitude that can be cultivated in our times.

Nothing is more interactive than political communication.